Project Models

Fractional CMO - Operating Partner

• New product/service GTM planning

• Owned, paid and earned channel strategies

• Agency/Vendor review, selection and management

• Organizational modeling & recruitment

• Private Equity assignments for due diligence

Marketing - Revenue Mgt. Benchmarking & Audits

• Platforms and partners

• Organizational workflow and process mapping

• “Outside-In” impact assessment - awareness, engagement and conversion

• KPIs, Reporting and Analytics review