The Challenge

The Solution

The Result

Marketing has become the most complex area of the enterprise.

• According to ChiefMarTech, the number of marketing solutions is now at 9,932 — up 24% from 2020.

• Both B2C and especially B2B customers now demand omni-channel experiences that are data-driven, coordinated and frictionless.

• Digital media activities are buried within multiple layers of supply/demand-side partners with little or no impact to ROI while Pay-for-Click costs continue to rise.

• Traditional System Integrators and Management Consultants do not have the experience within Marketing to affect valuable change.

Assess marketing inputs, outputs and platforms to
re-prioritize investment

• What is the true impact on customer experience?

• What is the impact on marketing operations, such as personnel, partners and process?

• Where does my digital media spend really go?

• What are the metrics that matter?

A cleaner and more efficient marketing engine

• A smaller and better utilized marketing stack

• A recalibrated set of fewer, yet more insightful metrics

• A more flexible and focused marketing organization

• Greater cost efficiency driving accelerated growth