The Challenge

The Solution

The Result

Marketing has become the most complex area of the enterprise.

• B2B customers demand omni-channel experiences that are data-driven, coordinated and frictionless. However, not all B2B entities are the same. Are you pure SaaS, Enterprise software? Platform + Services?

• Building an optimal marketing stack can be daunting. According to ChiefMarTech, the number of marketing solutions is now at 14,106, nearly double since 2022.

• Building awareness is often neglected for buying conversions, even while PPC costs continue to rise and bring less qualified results to the business.

• The maturing of Social Media marketing offer up significantly strong opportunities for new engagement, but team skillsets haven’t kept up.

Assess marketing inputs, outputs and outcomes for integration with Sales.

• Do we have a cohesive rev-ops engine that gets visibility and conversion?

• What is the impact on revenue management, such as personnel, partners and process?

• Where does my digital media spend really go?

• What are the metrics that matter?

A cleaner and more efficient marketing engine

• A smaller and better utilized marketing stack

• A recalibrated set of fewer, yet more insightful metrics

• A more flexible and focused marketing organization

• Greater budget efficiency with better management of direct and indirect cost centers